Personal Brand
In April 2024, I started creating content under my own name on Instagram to share my concert photography, and teach aspiring photographers how to start & improve in this line of photography.
Since then, my content has brought over 11K followers to my page, reached over 1.3M unique accounts, and gained over 3.8M views.
Alongside the Instagram page, I have also launched a concert photography community on Skool, which now has over 1,750 members - making it the largest photography group on the platform.
Content Type #1
Talking Heads
Here is an example of an “talking head” video where I speak directly to the viewer to breakdown a photography concept. I use animations, captions and images in my videos as visual aids that also increase viewer engagement.
Content Type #2
Live Shoots
Using an Insta360 X4 mounted on top of my camera, I am able to record myself taking photos at concerts. I turn this footage into content, so my audience can see the play-by-play and understand my thought process during my real-world shoots.
Content Type #3
Edit Breakdowns
Here is an example of an editing breakdown, showing how each slider inside of Lightroom (photo editing program) was used to create a final creative result in my photography.
Concert Photo Bootcamp
Community
Alongside my content is an online community I created, called Concert Photo Bootcamp.
Here, over 1,750 members come together to learn, discuss & share concert photography. I host an online video course where aspiring photographers can learn concert photography, and I frequently drop posts & written guides to help people with what I’ve learned so far.